Brand Value and Brand Valuation: Why Measuring Matters
Brand value and brand valuation define how a brand contributes to a company's overall worth. This is going beyond tangible assets like products, patents, or property. Understanding your brand’s value allows companies to tap into intangible advantages, shape strategic decisions, and maximize long-term growth. In this article we share 5 common examples of brand valuation […]
Market Penetration Rate as a Metric for Brand Valuation
When Tesla communicates it has managed to capture the market to an extent of 22% of the car users use an EV, does this indicates a good market penetration rate or a strong market share? There is a difference between the two. If 1,000 users are willing to buy EVs and Tesla manages to sell […]
How Brand Perception Measurement Influences Brand Value
Part of the valuation of a brand is the factor brand perception measurement. If your brand image is strong and well perceived, you will attract more easily new clients, and therefore have a bigger value to them. The measurement of brand perception is about how a brand is perceived by clients and prospects, because they […]
Determining what your company is worth used to be quite easy. You would simply have to add up everything the company had at that moment, which were usually all tangible assets. Nowadays it’s a bit more complicated to value a brand because they have more and more intangible assets. Like patents. Patent value play a […]
The topic of brand equity has been much written about and extensively studied. Drawing on our own research and our experience as B2B brand consultants, we have developed a tool to calculate the brand equity of B2B companies and organizations. We’ll tell you all about it in this article.
