Putting Brand Equity on the Map of Company Valuations

Whether you run a start-up, a scale-up or a mature business, one thing is certain – you’ve worked hard to get your company to where it is today.

And that must be worth something, right? Most entrepreneurs don’t realize it, but having a brand of high value comes with certain benefits. However, brand equity is difficult to grasp, intangible, and therefore never spotted in annual reports, due diligence nor in company valuation reports.

This is the gap Brand Equity Check jumps in, providing a proven method of calculating the value of a brand (reported conform ISO 10668:2010). Founded in January 2024, after a prolonged and thorough research since mid 2021.

Whether you’re a M&A specialist, a business valuator, an accountant, a lawyer, or a marketer; calculating and monitoring the value of your brand gives you insight to how to increase your brand equity and prep it for selling.

The monetary brand valuation on Brand Equity Check is a minimum viable product, based on our developed Isolated Brand Valuation© methodology. Just check it out, it's for free now! 

Talk to an expert

Meet the founder

Hans Dekker
Founder of Brand Equity Check

Before founding Brand Equity Check (in 2024), Hans started his career at McKinsey, Postbank (nowadays ING Bank) and KPMG Consulting (nowadays BearingPoint), among others. In 2012 Hans started his own consultancy firm in marketing, naming and branding.

With a focus on b2b service providers, his firm is offering

  • a stronger brand recognition,
  • a higher value of a brand,
  • and an increased number and better quality of generated leads.

During his career, Hans didn’t understand why professionals in marketing and branding, and even in finance, find it so difficult to measure the value of a brand. That’s why Hans has done a lot of research on this topic. You read more about it here.

While doing research and developing the calculation, Hans spoke to many professionals in the field of M&As. Specialists from EY, Grant Thornton, ETL Accountants, and a many others.

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