FAQ about our Brand Valuation methodology

Questions about brand valuation that are asked by our users are answered and explained in an easy to understand manner.

Is the data I enter secure from breach?

All data and Authenticity, gathered by Brand Equity Check™, is secured according to latest European legislation.

How do I calculate the penetration rate of a single brand?

If you're not certain about the penetration rate of your brand, use 2% for a B2C-brand, or 10% if it is a B2B-brand. Otherwise, pick the geographical area in which the brand is present. Divide the number of consumers, users or customers by the total number of the market potential in that same geographical area. Multiply this by 100 and you'll get the right percentage. You'll find an example here.

What is the big difference between the known valuation methods, and the Isolated Brand Valuation© method?

Well, check this post about the differences.

Is the Isolated Brand Valuation© method an ISO methodology?

Yes it is. We use the ISO10668-2010 guidelines, to ensure consistency of all calculations. A full valuation will be reported conform the ISO10668-2010 standard.

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Reports in ISO 10668:2010