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Download the Brand Equity Benchmark Q1-2025

Since January 2024, visitors of Brandequitycheck.com have used this platform to valuate their brand’s equity.
Their added data enables us to monitor the development of brand value throughout markets and economics globally.
Brand value is measured with a fixed set of KPIs, such as:

  • market share,

  • growth ratio,

  • brand and patent registrations,

  • client satisfaction.

Read this article about the differences between the most used valuation methods, like DCF and Relief from royalty, among others.
Although the set of KPIs to determine a more precise brand value is much broader, through brandequitycheck.com submitters receive an initial indication of their brand’s value.
Download Benchmark
The large number of different currencies makes benchmarking somewhat difficult. That’s why we converted the origin currencies to Euro’s, using the ‘live’ currency exchanges given by Microsoft Excel.
Brand Equity Benchmark - Q1-25 - Ministry of Marketing
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