Last updated: December, 2023

Privacy declaration
This is the privacy statement of Brand Equity Check. This statement provides insight into the data we process from you as a user, the purposes for which we process it and the way in which we handle this personal data. We recommend that you read this privacy statement carefully.

The service provider considers careful handling of personal data to be of great importance. Personal data is therefore carefully processed and secured by us. In our processing we adhere to the requirements set by The general data protection regulation (GDPR).

Method of obtaining personal data
By using our service, you leave certain information with us. This can also be personal data: data that can be traced back to you directly or indirectly.

We only store and use the personal data that is provided directly by you or of which it is clear that it is provided to us for processing.

If you place an order via our website, we ask for your name, address and contact details (telephone and/or email) so that we can send your order and keep you informed about the various steps in the ordering process.

Types of personal data
If you use our platform, we may ask and process the personal data listed below:

• User name
• Name and address details
• Password
• Sector you’re active in Which data we process exactly depends on which functionalities you use via the platform. Below is further explained which personal data is processed when using specific functionalities of the platform. In any case, providing a username and password is mandatory so that we can create an account that will allow you to access the platform.

Purpose description of use

• Being able to send personalized newsletters;
• Checking access to our service (via a login module);
• Keeping your personal settings in a protected account;
• send you the newsletter;
• Based on the products or services you buy, we derive an interest profile which enables us to regularly make you offers based on this profile;
• If you fill in a contact or registration form on the website, or send us an email, the data you send us will be kept for as long as the nature of the form or the content of the email requires for the complete answering and handling it;
• We use your address details to send your order and to invoice;
• We log every visit to our website to detect abuse and intrusion attempts.

If you contact us via the website because you have a question or a complaint about our product or service, we can keep your message and contact details for up to 24 months after the question or complaint has been dealt with. We do this so that we can help you more quickly and easily with any follow-up questions.

Data and AI usage
Data is valuable and confidential, so all handling of data in AI applications must comply with the GDPR, the AI Act, and our own security standards. We will not deploy AI applications that are prohibited under Article 5 of the AI Act (prohibited AI practices) or that are classified as high-risk under Article 6 in conjunction with Annex III of the AI Act, unless all legal conformity and documentation requirements are met.

Provision to third parties
We do not provide personal data to third parties without your separate explicit consent.

Processor Provision
The Service Provider may engage third parties who, under its supervision, carry out certain processing of personal data referred to in this privacy statement. These third parties always act under the responsibility of the Service Provider and are not allowed to carry out their own processing of the personal data.

Newsletters
We frequently send a digital newsletter (optional for the user) for which you can register via the website. The newsletter could contain offers, tips and information regarding our services. If you sign up for the newsletter, we will use your email address to send the newsletter. We keep your email address until you unsubscribe from the newsletter. Every newsletter contains an unsubscribe link.

Rights of data subjects
If you have any questions or want to know what personal data we have about you, you can always contact us. The contact details are at the bottom of this document. You have the following rights:

• Right of access: you have the right to access the personal data that we process from you.
• Right to rectification: you have the right to the personal data that we process from you, correct or supplement if they are incorrect or incomplete.
• Right to object: you can object to the processing of your personal data and to direct marketing.
• Right to erasure: you can request us to delete your personal data.

For questions about our privacy policy or questions about your legal rights, you can contact us at any time.

Complaint possibility
If you have a complaint about how we process your personal data, please feel free to contact us. Our contact details can also be found at the bottom of this privacy statement.

You also have the right to submit a complaint to the Dutch Data Protection Authority in your country.

Third Party Websites
This statement does not apply to third-party websites that are linked to this website. We cannot guarantee that these third parties handle your personal data in a reliable or secure manner. We therefore recommend that you read the privacy statement of these websites before using these websites.

Amendments
This privacy statement (version 1.0) is dated December 1, 2023. We would like to point out that the privacy statement can be adjusted periodically and advise you to check this page regularly to stay informed of any changes.

Contact details
For questions about our privacy statement or questions about your rights, you can always contact us using the details below:

• Controller: Ministry of Marketing, owner of Brand Equity Check
• Email: contact@brandequitycheck.com
• Address: Arthur van Schendelstraat 650, 3511MJ, Utrecht, The Netherlands